You don’t have to deliver a polished “presentation” a la TED!
Attendees are looking for insight, truth, and actionable tools they can take with them back to their job on Monday. If presenting a few slides is the best way to communicate your material, great! But don’t think that’s all that’s acceptable. Run a game that teaches them a new skill. Do role play to simulate the reality that they’ll be faced with! Play an interactive exercise that teaches them something new without being boring. Use your imagination!
- Roundtable Breakout – A guided discussion wherein the presenter poses discussion questions, and the audience breaks out into small groups to discuss. Presenter solicits teams to share findings, comments, or team responses with the room, either periodically during the session or at the end of the session.
- Interactive Workshop – In this format, the audience is actively involved, collectively or in groups, in an exercise or application of a technique or process which has been presented by the session leader. The description should mention the portion of the session spent in the exercise and what the attendees will produce. Proposers are encouraged to have knowledgeable assistants to help answer questions and support the exercise.
- Panel Discussion – Popularly seen, this format has several people qualified to talk about the subject of the session, preferably from diverse or even counterpoint perspectives or roles. A moderator facilitates questions from the audience or a series of prepared questions for the panelists, but a significant part of the session is still interactive Q&A with the audience.
- Ask the Expert – This format is most successful with a recognized authority on a subject of wide interest, or a direct participant in some particularly interesting event or phenomenon. The expert or a moderator introduces the topic and frames some appropriate discussion and then opens the floor for questions, including those that might be somewhat specific as long as they are applicable to more people than the individual posing the question.
- Presentation – Having already suggested that this traditional one-directional delivery is less popular among the Product Camp community, there are some exceptional topics and presenters who can make this work. Session proposers are advised to consider this carefully and be honest in citing this format if it is actually what will be delivered.
- Opportunity Analysis (Market Research, Market Segmentation, Competitive Analysis, Business Case, Market Problems
- Product Strategy (Business Planning, Business Model, Whole Product, Roadmaps, Portfolio Planning, Partnerships, Resource Allocation, Technology Assessment)
- Requirements Definitions (MRD, PRD, Epic / Story Development, Elicitation, Personas, Use Cases, Prioritization, UX)
- Product Development (Agile Processes, Prototype-Driven Development, Market Testing, Testing/QA, Beta Tests, Offshore/Nearshore Dev)
- Go-to-Market (Product Launch Plans, Marketing Strategy, Marketing Plan, Pricing, Messaging and Positioning, Sales Enablement, Demand Generation / Growth Hacking, PR, Social Media, Channel Strategy, Marketing Metrics)
- Product Lifecycle Management (Design Thinking, Portfolio Analysis, Crossing the Chasm, Brand Management, End-of-life, Divestment, Customer Retention, Repositioning)
- Product Management Careers (PM 101, Team Management, Interviews, Roles Definitions, Small v. Big Company, PM Tools)
- Domain-Specific Topics (Healthcare, Manufacturing, Internet of Things, Machine Learning, Blockchain, Augmented Reality / Virtual Reality, others)
- PM Essentials – these sessions are targeted to product managers and product marketers with no or little previous experience in the topic and should discuss core knowledge and skills that a product manager or product marketer would want to know in the topic area. Also appropriate for those just starting out in Product Management or aspiring to enter Product Management.
- PM Advanced – these sessions are targeted to product managers and product marketers with previous experience in the topic area and that are looking to increase their depth of knowledge in that topic by discussing a narrow subject at a deeper level of detail.
- PM for Entrepreneurs – these sessions are targeted to startup entrepreneurs and small business owners that are looking to create breakthrough products but need a solid understanding of product management and product market principles as it applies to entrepreneurs, recognizing that an entrepreneurial company does not have a dedicated product management or product marketing role and that the practice of these principles may be different than in established companies.